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In particular, she looks for customers with ethnic skin tones and even the odd man (MUF is a favourite among drag queens, dontcha know).ĭebenhams is the lucky UK department store that gets to launch Make Up Forever on May 19th. Dany can't get enough of her customers…ĭany often accosts unsuspecting shoppers to test her newest formulas on. Whilst there, we were treated to a night at the famous (and rather risqué) Crazy Horse (MUF created a flesh-toned body foundation exclusively for the cabaret's performers, so there was a link!).ĩ. MUF took UK journalists (including us) to Paris recently to meet Dany and get to know the brand. In 1999 the brand was acquired by LVMH, a company that owns beauty faves such as Benefit Cosmetics, Guerlain and Christian Dior fragrances.

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The pro stores even stock bullet holes and elf ears, if you're in the market for either of those things. There's a MUF TV & Film Cinema Academy…īased at the Cité du Cinéma film studio, experienced makeup artists can master the art of prosthetics, wigs and special effects under the watchful eye of established specialists.

It's now the brand's bestseller, and not just among women who work in front of the camera.Ħ. MUF supplied the first HD range in 2008, to makeup artists working in film and TV. The waterproof Aqua range was requested and tested on the French synchronized swimming team! But the quality control doesn't stop there, oh no. The testing bit is taken very seriously…ĭany is still heavily involved in the formulating of new products, alongside her trusted head chemist, Richard Girousse. We dare you to find a product, colour or texture that MUF doesn't stock.Ĥ. It now acts as the brand's flagship boutique.ģ. She agreed, teaming up with her partner to make products in a small lab on 5 Rue La Boetie.

Her students, or 'tribe' as she likes to call them, struggled to find the right products for the techniques she was teaching them, so urged Dany to make them herself.

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Dany's 'tribe' are a demanding bunch (thank god)…ĭany went on to open the first professional makeup school in Europe in the 70s, but at the time, there still wasn't a wide range of makeup textures, colours or technologies available. 'I knew then that the skin and not canvas would be my most beautiful means of expression,' Dany told us.Ģ. She obliged, and a passion for creating art on faces and bodies was born. She was painting the set for a play one day when the actors asked her to paint them instead. The founder of Make Up Forever, Dany Sanz, started out as an artist. It all started on a stage with some set painting…

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